Notification Models @ Storyful
Overview
Storyful is a B2C company that helps journalists, broadcasters and publishers verify and acquire breaking news, trending stories and local sources from the noise of social media.
The problem
I was asked to make our customer's workflow easier by providing reliable and relevant content alerts to help them get the content they need asap.
Timeline
Jan 2023 – Mar 2023
My Role
Service Design, Research and UI Design
To comply with my confidentiality agreement I have omitted and appropriated confidential information. These designs are a reinterpretation of the original.
The Problem
"Currently, making sure that the alerts are going out to the right customers is difficult. The lists are manually managed by marketing/sales and there is no way of accessing the lists to ensure all user preference requests were processed correctly."
Outcomes
What did we achieve at the end of this project?
One of the key outcomes of my work was the establishment of a robust process for both qualitative and quantitative research. Recognizing the importance of gathering valuable insights from multiple perspectives, I implemented a systematic approach that encompassed various research methodologies
This was a blue sky project that hasn’t been implemented into the product yet.
OKRs
Monitor the engagement of clients, open rates and click rate of communications
Using centralised data collection and management to ensure clients receive timely notifications about new content that is relevant for business needs and that Storyful accurately captures the value being delivered to clients.
We want to make our customer’s workflow easier by providing reliable and relevant content alerts to help them get the content they need asap.
Impact measurement
The Challenge
Customers, journalists, and newsrooms have very busy schedules day to day, requiring them to navigate in and out of a platform to browse for specific content amidst their other work tasks, emphasizing the need for specific emails tailored to their content preferences and the ability to exercise control over received notifications.
Sessions dashboard
Notification Model
As part of my research, I took the initiative to map the current touchpoints of our notifications across the platform. This involved carefully identifying and documenting the different points where notifications were delivered to our users. By visualizing the notification journey, I gained valuable insights into our existing system and uncovered potential areas for optimization and enhancement.
Breaking down the notification flows into its - source, notes, metrics, image, information, anchor and user
Left to right is the process of acquiring a video step by step.
Along the left side are the different roles at play:
Video recorder
Video team member
Senior video team member
as well as certain categories such as:
Technology
Notes
Opportunities
Pains
Analytics
Small peek into the Designs
Notification Models @ Storyful
Overview
Storyful is a B2C company that helps journalists, broadcasters and publishers verify and acquire breaking news, trending stories and local sources from the noise of social media.
The problem
I was asked to make our customer's workflow easier by providing reliable and relevant content alerts to help them get the content they need asap.
Timeline
Jan 2023 – Mar 2023
My Role
Service Design, Research and UI Design
To comply with my confidentiality agreement I have omitted and appropriated confidential information. These designs are a reinterpretation of the original.
The Problem
"Currently, making sure that the alerts are going out to the right customers is difficult. The lists are manually managed by marketing/sales and there is no way of accessing the lists to ensure all user preference requests were processed correctly."
Outcomes
What did we achieve at the end of this project?
One of the key outcomes of my work was the establishment of a robust process for both qualitative and quantitative research. Recognizing the importance of gathering valuable insights from multiple perspectives, I implemented a systematic approach that encompassed various research methodologies
This was a blue sky project that hasn’t been implemented into the product yet.
OKRs
Monitor the engagement of clients, open rates and click rate of communications
Using centralised data collection and management to ensure clients receive timely notifications about new content that is relevant for business needs and that Storyful accurately captures the value being delivered to clients.
We want to make our customer’s workflow easier by providing reliable and relevant content alerts to help them get the content they need asap.
Impact measurement
The Challenge
Customers, journalists, and newsrooms have very busy schedules day to day, requiring them to navigate in and out of a platform to browse for specific content amidst their other work tasks, emphasizing the need for specific emails tailored to their content preferences and the ability to exercise control over received notifications.
Sessions dashboard
Notification Model
As part of my research, I took the initiative to map the current touchpoints of our notifications across the platform. This involved carefully identifying and documenting the different points where notifications were delivered to our users. By visualizing the notification journey, I gained valuable insights into our existing system and uncovered potential areas for optimization and enhancement.
Breaking down the notification flows into its - source, notes, metrics, image, information, anchor and user
Left to right is the process of acquiring a video step by step.
Along the left side are the different roles at play:
Video recorder
Video team member
Senior video team member
as well as certain categories such as:
Technology
Notes
Opportunities
Pains
Analytics
Small peek into the Designs
