Head of Design
I design the reward mechanics and engagement loops behind Hunch's free-to-play games, across 6 regions, with real money and real retention on the line. When Streaks was quietly losing players, I ran the research myself, found the fix, and shipped it.
Projects (Ask about newer projects)
Jan 2024
Cross-selling gifts @Ding
We identified that offering discounts on x-sell orders could potentially increase sales, but there was a lack of infrastructure to support such a system.
Nov 2023 - Jan 2024
Unboxing experience @Ding
Transformed Ding's international top-up unboxing experience to boost brand awareness and user engagement.
Jan 2023 – Mar 2023
Notification Models @ Storyful
Making our customer's workflow easier by providing reliable and relevant content alerts to help them get the content they need asap.
Jan 2023 – Mar 2023
Video Acquisition @ Storyful
Improving the video acquisition rate for the journalist team through workflow improvements.
Head of Design
I design the reward mechanics and engagement loops behind Hunch's free-to-play games, across 6 regions, with real money and real retention on the line. When Streaks was quietly losing players, I ran the research myself, found the fix, and shipped it.
Projects (Ask about newer projects)
Jan 2024
Cross-selling gifts @Ding
We identified that offering discounts on x-sell orders could potentially increase sales, but there was a lack of infrastructure to support such a system.
Nov 2023 - Jan 2024
Unboxing experience @Ding
Transformed Ding's international top-up unboxing experience to boost brand awareness and user engagement.
Jan 2023 – Mar 2023
Notification Models @ Storyful
Making our customer's workflow easier by providing reliable and relevant content alerts to help them get the content they need asap.
Jan 2023 – Mar 2023
Video Acquisition @ Storyful
Improving the video acquisition rate for the journalist team through workflow improvements.
Head of Design
I design the reward mechanics and engagement loops behind Hunch's free-to-play games, across 6 regions, with real money and real retention on the line. When Streaks was quietly losing players, I ran the research myself, found the fix, and shipped it.
Projects (Ask about newer projects)
Jan 2024
Cross-selling gifts @Ding
We identified that offering discounts on x-sell orders could potentially increase sales, but there was a lack of infrastructure to support such a system.
Nov 2023 - Jan 2024
Unboxing experience @Ding
Transformed Ding's international top-up unboxing experience to boost brand awareness and user engagement.
Jan 2023 – Mar 2023
Notification Models @ Storyful
Making our customer's workflow easier by providing reliable and relevant content alerts to help them get the content they need asap.
Jan 2023 – Mar 2023
Video Acquisition @ Storyful
Improving the video acquisition rate for the journalist team through workflow improvements.
