Video Acquisition @ Storyful
Overview
Storyful is a B2C company that helps journalists, broadcasters and publishers verify and acquire breaking news, trending stories and local sources from the noise of social media.
The problem
Improving the video acquisition rate for the journalist team through workflow improvements.
Timeline
Jan 2023 – Mar 2023
My Role
Service Design, Research and UI Design
To comply with my confidentiality agreement I have omitted and appropriated confidential information. These designs are a reinterpretation of the original.
The Problem
The video team is a key part of the organization's business model, as they serve many different functions and bring in a significant share of the revenue. They are responsible for acquiring online and user-generated viral content in order to provide them to clients in need of newsworthy footage. We have several well-performing categories of videos including weather and politics.
Store in Brooklyn selling top up (Brooklyn has a big Caribbean diaspora)
With a team of only 12 journalists, each person has to acquire a high percentage of videos, through the lengthy daily process of Discovery, Outreach and Acquisition of videos. This work is highly manual and involves looking through hundreds of videos each morning to find the best content.
We wanted to improve this video acquisition and publishing efficiency process through data-gathering workflow analysis.
Outcomes
What did we achieve at the end of this project?
We saw an increase in video acquisition per person per day from 15% and counting in the first month of launching the new opportunities.
Increase in downloads per video as a result: 31% overall increase in download rates per video clip on Newswire, up from 26%.
The software integration is being used by over 90% of our journalist teams.
We addressed the highest-ranking opportunities to improve team efficiency, reduce the time required to acquire a video, reduced friction and drop-off rate at the outreach stage of acquisition, and are working in collaboration with the respective teams to carry them out.
Caught some inconsistencies within our bug-reporting process in collaboration with the video team.
Solutions: Before/After
1. Integration of trello and droptube:
Before:
The team was using droptube (internal tool) and trello to document the status of the videos throughout the process of discovery, outreach and acquisition. There was an overlap of the information they added to both causing them to lose time.
Measuring opportunities’ impact and mtreics
After:
Integration of the two overlapping tools used by the team saved them time.
Droptube and trello software side by side
Solutions: Before/After
2. IO/CMS feature updates: Redesign of an internal extension (IOCMS) that was being used to publish videos to our platform Newswire.
Before:
The team was using an extension called extension check that was built about 2 years prior. About 1 year ago the product team started building a new extension that would replace it called IO/CMS. This process took 6 months to finish and the goal was to retire the old extension.
After:
After extensive research with the team including workshopping, surveys and 1 on 1’s - the data showed that 100% of the team still used the old extension. With 50% using it regularly.
New extension for the team after conducting research
Small peek into the Designs
Video Acquisition @ Storyful
Overview
Storyful is a B2C company that helps journalists, broadcasters and publishers verify and acquire breaking news, trending stories and local sources from the noise of social media.
The problem
Improving the video acquisition rate for the journalist team through workflow improvements.
Timeline
Jan 2023 – Mar 2023
My Role
Service Design, Research and UI Design
To comply with my confidentiality agreement I have omitted and appropriated confidential information. These designs are a reinterpretation of the original.
The Problem
The video team is a key part of the organization's business model, as they serve many different functions and bring in a significant share of the revenue. They are responsible for acquiring online and user-generated viral content in order to provide them to clients in need of newsworthy footage. We have several well-performing categories of videos including weather and politics.
Store in Brooklyn selling top up (Brooklyn has a big Caribbean diaspora)
With a team of only 12 journalists, each person has to acquire a high percentage of videos, through the lengthy daily process of Discovery, Outreach and Acquisition of videos. This work is highly manual and involves looking through hundreds of videos each morning to find the best content.
We wanted to improve this video acquisition and publishing efficiency process through data-gathering workflow analysis.
Outcomes
What did we achieve at the end of this project?
We saw an increase in video acquisition per person per day from 15% and counting in the first month of launching the new opportunities.
Increase in downloads per video as a result: 31% overall increase in download rates per video clip on Newswire, up from 26%.
The software integration is being used by over 90% of our journalist teams.
We addressed the highest-ranking opportunities to improve team efficiency, reduce the time required to acquire a video, reduced friction and drop-off rate at the outreach stage of acquisition, and are working in collaboration with the respective teams to carry them out.
Caught some inconsistencies within our bug-reporting process in collaboration with the video team.
Solutions: Before/After
1. Integration of trello and droptube:
Before:
The team was using droptube (internal tool) and trello to document the status of the videos throughout the process of discovery, outreach and acquisition. There was an overlap of the information they added to both causing them to lose time.
Measuring opportunities’ impact and mtreics
After:
Integration of the two overlapping tools used by the team saved them time.
Droptube and trello software side by side
Small peek into the Designs